How to attract Investors through LinkedIn (Without Begging in Their DMs)
Master the Art of Attracting Investors on LinkedIn with Proven Strategies to Boost Visibility, Build Credibility, and Secure Funding Without Cold DMs
Investors often check your LinkedIn before considering a meeting. Make sure your profile reflects a compelling founder narrative.
Attracting investors isn't about sending a thousand cold DMs and hoping for the best. In fact, most investors don’t even respond to unsolicited messages. So, what's the secret to getting noticed by investors on LinkedIn?
The answer lies in optimizing your presence, building credibility, and creating engagement without coming across as desperate. The goal is to make investors come to you—not the other way around. Ready to turn your LinkedIn profile into an investor magnet? Let’s dive in.
Steps to Attract Investors on LinkedIn
1. Fix Your Profile (First Impressions Matter!)
Would you invest in someone with a half-empty profile and a selfie from 2017?
To make a solid first impression, you need to ensure that your LinkedIn profile communicates who you are, what you do, and why it matters. Here’s how:
Headline: Make it crystal clear. Example: “Founder of X | Solving Y Problem | $Z Revenue”
About Section: Craft a compelling story—why you're building what you're building and how it can make a difference.
Featured Section: Show proof—pitch decks, media mentions, or glowing testimonials.
When investors check your profile, make sure they’re impressed by what they see.
Here is an example of a great profile…it’s for a marketing but it's a great profile - take a look at the profile - Jon Stoddard looks familiar right, content original but design similar.
2. Be Seen (Without Annoying People)
It’s not about blasting your pitch to everyone. It’s about being visible in a way that adds value. Here’s the game plan:
The Comment Strategy: Follow investors, engage with their posts, and share insights that add value. Ask thoughtful questions and leave meaningful comments.
Bonus Tip: Engage with their connections as well. This helps you stay on their radar when it's time to make your move.
This strategy helps ensure that when you finally DM, you aren’t a stranger.
3. Create Content (Make Investors Notice You)
Why would an investor reach out to you? Because you're visible and adding value to the community. Here's what you should post about:
Wins & milestones
Industry trends
Insights into startup life
Partnerships & traction
Pro Tip: Use LinkedIn articles or video posts to demonstrate thought leadership and build authority.
The Xartup Fellowship has been an incredible journey for its fellows:
2,500+ Alumni
300+ Startups
$5M+ in Funding Raised by Alumni
Be part of this transformative network driving success in the startup world.
4. The Art of the Perfect DM
Cold DMs are the worst—especially when they’re blunt and ask for money right off the bat. Here’s the right approach:
Wrong: "Hey, can you invest in my startup?" (Instant delete.)Right:
"Hey [Investor’s Name], I saw your take on [topic] and really loved your insight! I had a quick question—what’s your view on [relevant question]?"
Start a conversation before you pitch. Build rapport, show interest in their work, and THEN talk about your startup.
5. Keep Investors Hooked (Follow-Ups Matter!)
Even if they do not return your email or get a meeting with them - 90% of deals are made after the first connection!
If an investor hasn’t replied yet, don’t give up. It’s not a no; it’s just not a yes—yet. Stay top of mind by sending occasional updates on your startup’s growth, key milestones, and any traction you’ve gained. Keep the momentum going!
Lesson for Founders
The key takeaway? Building relationships with investors isn’t about being pushy. It's about building trust, establishing credibility, and showing that you're an asset worth investing in.
Remember: Funding is a marathon, not a sprint. By consistently providing value and engaging thoughtfully with investors, you’ll be in a position to attract the right attention when the time comes.
Resources for Founders
At Xartup, we understand the challenges founders face in attracting the right investors. That's why we’ve created a powerful platform that allows you to connect with investors based on your startup's stage, sector, and other filters. With a database of over 200,000 investors, Xartup makes it easy for you to find and reach out to potential investors who align with your vision.
Ready to get started? Head over to Xartup.com to explore our investor database and take your fundraising efforts to the next level.
The Xartup Fellowship has been an incredible journey for its fellows:
2,500+ Alumni
300+ Startups
$5M+ in Funding Raised by Alumni
Be part of this transformative network driving success in the startup world.