How to get funded by Peak XV Partners (Previously Sequoia Capital India)
Uncover what it takes to attract investment from Peak XV Partners and accelerate your startup’s growth through their exclusive Surge accelerator
If you're an early-stage founder looking to scale your startup, getting funded by a major player like Peak XV Partners (formerly Sequoia Capital India) could be game-changing.
In this newsletter, we'll walk you through their transformation from Sequoia India to Peak XV, what sets their investment approach apart, and how you can align your startup with their focus areas.
We'll also dive deep into their flagship Surge program—explaining how it can accelerate your growth with funding, mentorship, and resources. Plus, we’ve included a list of key investors and their contact details to help you make the right connections.
Xartup, in partnership with VCCircle and IIM Calcutta, is thrilled to announce the 2nd edition of The Pitch, India’s premier fundraising-focused pitching platform. Following a successful inaugural edition in Hyderabad, where over 40 pitches were delivered to 17 investors, The Pitch now heads to Kolkata.
Join us at IIM Calcutta on December 7th for a unique opportunity to present your startup one-on-one to investors and turn your momentum into capital.
From Sequoia India to Peak XV Partners: The Transformation
In 2023, Sequoia Capital India made headlines with its rebranding to Peak XV Partners. But why the change? After nearly two decades of being synonymous with early-stage venture capital in India and Southeast Asia, the firm decided to establish a distinct identity that aligns with its mission: to help startups reach their peak potential. The name "Peak XV" is inspired by Mount Everest, originally known as Peak XV, symbolizing the highest possible achievement—a metaphor for how the firm aims to elevate startups to new heights.
Why the Rebrand?
Independence: The rebrand reflects the firm's autonomy as it continues to focus on early-stage investments while operating independently from Sequoia Capital in the U.S.
Broader Vision: Peak XV is doubling down on its mission to not only fund but also actively mentor and guide startups across India and Southeast Asia.
How Peak XV Invests: What Sets Them Apart
Peak XV stands out due to its deep focus on founder-driven, early-stage startups. They are known for taking a hands-on approach, not just providing capital but also mentoring founders on scaling, product-market fit, and strategic growth.
Founder Profiles that Attract Peak XV
Peak XV invests in founders who are mission-driven, resilient, and deeply committed to solving real-world problems. They typically look for:
Founders with a clear vision and strong market understanding.
Teams that have shown early traction and a strong product-market fit.
Entrepreneurs who have domain expertise and a history of persistence.
Markets Where Peak XV is Most Active
Peak XV Partners has a keen eye on sectors that are poised for exponential growth. The firm is especially active in:
Consumer Tech: Startups focusing on solving consumer pain points with tech solutions (e.g., edtech, fintech).
B2B SaaS: Innovative SaaS products tailored for Indian and global enterprises.
Healthcare & Healthtech: Solutions focused on making healthcare more accessible and affordable.
Climate Tech: Investments in sustainable technologies for a greener future.
D2C Brands: Brands disrupting traditional consumer markets with direct-to-consumer models.
Notable Investments by Peak XV Partners
Peak XV’s portfolio includes some of the most successful Indian startups:
These companies were able to leverage Peak XV’s resources to grow exponentially and dominate their respective markets.
Surge: Peak XV's Accelerator for Early-Stage Startups
One of the most sought-after programs for Indian startups is Surge, Peak XV’s flagship accelerator program. Launched in 2019, Surge is designed to empower early-stage companies with funding, mentorship, and strategic support to help them grow rapidly.
What is Surge?
Initial Funding: Up to $3 million in funding for early-stage startups.
Mentorship & Coaching: Access to a network of 250+ founders, experts, and mentors.
Workshops & Community: Founders get hands-on guidance on growth hacking, product development, and market expansion.
How to Get Selected for Surge
Demonstrate Strong Traction: Show product-market fit through growth metrics.
Clear Vision & Market Understanding: Highlight your unique solution and market strategy.
Apply Online: Submit your application via the Surge website, or get a warm introduction through industry networks.
Peak XV Surge’s Top Investments
Some startups that have graduated from the Surge program include:
These startups have leveraged Surge’s resources to achieve rapid scale and market dominance.
Key Investors at Peak XV Surge: Connect with Them
Building relationships with investors is crucial to getting funded. Here are some of the leading investors at Peak XV Surge and how to connect with them:
Tip: When reaching out, make your emails personalized and concise. Highlight why your startup is a great fit for their investment thesis and include traction metrics.
Xartup, in partnership with VCCircle and IIM Calcutta, is thrilled to announce the 2nd edition of The Pitch, India’s premier fundraising-focused pitching platform. Following a successful inaugural edition in Hyderabad, where over 40 pitches were delivered to 17 investors, The Pitch now heads to Kolkata.
Join us at IIM Calcutta on December 7th for a unique opportunity to present your startup one-on-one to investors and turn your momentum into capital.
If you are building a business, apply to Xartup Fellowship Program where we have a thriving community of 2,400+ founders navigating through one of the toughest time in the Indian startup ecosystem.
It’s been an amazing journey for the Xartup Fellowship Program Fellows
2400+ Alumni
300+ Startups
$9M+ in funding raised by Alumni